Personalised endurance coaching for runners, cyclists, military and expedition athletes. Built around your goals, your physiology, and your life.
Who we coach
Road · trail · ultra · Bob Graham & FKTs
Explore runningRoad · MTB · CX · time trial
Explore cyclingPRMC, selection & course prep
Explore militaryMountaineering & high-altitude objectives
Explore expeditionWhat sets TFM apart
From the saddle as a national-hunt jockey, through professional cycling, into the Royal Marines as a Mountain Leader. Every environment, every extreme.
If life gets in the way (illness, work, a setback), your plan adapts. Not an algorithm that breaks at the first speed bump.
Coached by two Olympians; that mentorship is paid forward. Strategy, nutrition, sleep, head-game. The whole picture, not just the workouts.
How we coach
Custom training plan delivered via TrueCoach. For the self-motivated athlete.
See coaching optionsProgramming plus weekly calls, unlimited WhatsApp, and session-by-session analysis.
See coaching optionsHands-on coaching with monthly in-person sessions. Best for West Midlands athletes.
See coaching optionsWhat our athletes say
“George is an effective communicator, with a deep understanding of athleticism, nutrition and the mental attitude required for achieving sporting goals.” Liam Killeen · Olympian & former pro cyclist
Ready to train with intent?
Book a free consultationMeet your coach
Ex-Royal Marine Mountain Leader. Ex-professional cyclist. Former national-hunt jockey. George brings a rare breadth of real-world experience to every athlete he works with, plus the mentorship of two Olympic coaches behind him.
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